The official name of the brand is "A Bathing Ape in Lukewarm Water", which means "ape-man living in comfort", and its designer NIGO was named after the movie "Planet of the Apes".

Although most of them think that A Bathing Ape is an idea conceived by NIGO, NIGO mentioned in an exclusive interview that A Bathing Ape was run by him and the famous illustrator SKATETHING (Shinichiro Nakamura) who also likes "Planet of the Apes", but The logo of Bape was not designed by NIGO. It was thought up by SKATETHING in his office. As for whether the inspiration for the name really came from "Planet of the Apes", NIGO did not ask SKATETHING, even though they both liked "The Planet of the Apes". Planet". A Bathing Ape's abbreviation "BAPE" is also used in its clothing and other products. The brand's logo is the head of an ape-man, and camouflage designed with an ape-man pattern is also common in its products and store decoration. There is also a cartoon character "Milo" based on an ape.